Define your WHY and HOWs and have a strategic roadmap to begin writing, sharing, saying and spreading the stuff that matters to your brand.
Personal Branding
Description
In a world that’s moving so quickly, how do you stay relevant and build the foundation of your digital presence and overall personal brand? How can you communicate authentically and consistently to make a difference? How do you want to be remembered? What’s your message and how are you different from the other people in your industry?
Here’s a little secret that most people don’t know. It’s not what you say that matters (that’s why templates and how to’s don’t always work), it’s HOW and WHY you’re saying it that matters the most. When you can clearly articulate your purpose and the reason for doing what you do, being authentic will come naturally and the message you transmit will move the people who most need to hear it.
We use a combination of a tool called 'Emotive Branding' developed by a company called 23plusone and Simon Sinek’s Find Your Why methodology to get you out of your logical brain and into the part that holds your deepest motivations and behaviour, and once we’ve identified what’s making you, you, that’s where we’ll determine what you need to communicate and the best way to begin that conversation.
Here’s what we’ll cover over the 2-day workshop:
Here’s a little secret that most people don’t know. It’s not what you say that matters (that’s why templates and how to’s don’t always work), it’s HOW and WHY you’re saying it that matters the most. When you can clearly articulate your purpose and the reason for doing what you do, being authentic will come naturally and the message you transmit will move the people who most need to hear it.
We use a combination of a tool called 'Emotive Branding' developed by a company called 23plusone and Simon Sinek’s Find Your Why methodology to get you out of your logical brain and into the part that holds your deepest motivations and behaviour, and once we’ve identified what’s making you, you, that’s where we’ll determine what you need to communicate and the best way to begin that conversation.
Here’s what we’ll cover over the 2-day workshop:
- Clarity on why having a WHY is crucial for you, your business and people
- Your personal WHY & HOWs discovery process
- Content strategy for your business/communications
- Communication roadmap
At the end of this process you’ll have clearly defined your WHY and HOW and have a strategic roadmap to begin writing, sharing, saying and spreading the stuff that matters.
Audience
This workshop is for anyone who believes that starting with why is the strongest way to do business, business owners, entrepreneurs, solopreneurs, freelancers, and if you self-identify as a change-maker this is for you!
Facilitators
Eugenie Chan and Abigail Lo, Brand & Communication Specialists
Duration
2 days (12 hours) + 2 face-to-face consultations (6 hours)
Interested?
If you're interested to know more about this SUPPACLASS or any other workshop that we offer, please get in touch with us so we can assist you with more information.
Meanwhile, please include details of the size of your audience, suggested dates, suggested location and type of participants, preference for online or offline (in person).
Once we have all the information on your end, someone from our team will get in touch with you.
Meanwhile, please include details of the size of your audience, suggested dates, suggested location and type of participants, preference for online or offline (in person).
Once we have all the information on your end, someone from our team will get in touch with you.