The Power of Inclusive Marketing

Inclusive Marketing strives to create a visual culture that is more representative. 

Inclusive Marketing endeavours to appreciate and understand our various identities, differences and histories while also illuminating places of commonality. Inclusive marketers will cultivate the skill sets required to market to specific demographics without relying on stereotypes. Inclusive Marketing takes a progressive stand on issues of social justice. Inclusion is different than diversity. Diversity has become an empty term in most organizations, often denoting little more than the checking of boxes and meeting of quotas. It depends on making one group the default and everyone else the other.

Conversely, inclusion speaks to the quality of experience, where multiple perspectives are sought out and treated equitably. Inclusive marketers understand that their job is to consider the impact of their advertisements, not just the intent. If you accidentally drop a mug of hot coffee on your bare foot, your throbbing, scalded foot doesn’t care that you didn’t mean to hurt it. Likewise, the fact that you didn’t mean to offend anyone with your ad, your copy, or your all-male panel doesn’t lessen the impact it has on the people it misrepresents, excludes, or is hostile toward.

This workshop is perfect for companies or brands that want to create a more inclusive branding or workplace culture.

Rozella Mahjhrin, Founder of True Complexion

Talk and discussion (90 minutes)